Create a comic version of the public offer for paid medical services
Many clinic visitors do not understand the terms and conditions due to the complexity of legal language. Therefore, they sign the clauses without looking at them. This practice entails legal risks for both the clinic and visitors.
We have created a clear and structured comic contract with bright and friendly characters. It has helped to reduce the level of anxiety and create a positive image of the clinic. The comic contract was tested on a focus group. We have received a positive feedback. Customers liked the characters and the aссessability of the information. The graphic version of the document was verified by lawyers.
A comic contract can reduce the client’s anxiety level and show empathy.