Transform the Fonmix license agreement and create unique characters within the corporate identity
Challenge
The complexity in the perception of the document, a large amount of text. This document disregards users with disabilities.
Problem
We have created a clear structured comic contract with bright and friendly characters that the focus group has approved. This made it possible to involve different people in legal communication without cross-cultural barriers.
Result
Abstract characters help to break cross-cultural barriers. They reduce anxiety and increase the level of trust in the platform.